featured case study
Texas First Rentals • Backed by the HOLT Family of Companies

How Texas First Rentals Increased Fleet Efficiency and Customer Satisfaction

Texas First Rentals operates thousands of machines across a large and diverse region of Texas. Their teams understand Texas job sites better than anyone, but keeping up with the flow of incoming machine data was becoming difficult.

Information was stored in multiple places, telematics systems spoke different languages, and teams were spending too much time trying to interpret the data instead of using it.

As their connected fleet grew, Texas First Rentals found themselves using six different telematics feeds along with ERP data. Each dataset was helpful on its own, but none provided a complete picture.

Insights by Incus5 became the central location for all fleet data. The platform merges telematics feeds, ERP machine information, customer and contract details, and machine health insights into one consistent view.

“Insights is the next generation of fleet management. It is system-agnostic and allows TFR to contextualize data from all pertinent sources while controlling system usage across different organizational levels.”

Casey Littleton
Connected Assets Manager, Texas First Rentals

26K+

Assets Managed

40+

Locations

6

Telematics Feeds Unified

Multi-OEM

Fleet Type
Result
One Consistent Source of Truth for the Entire Fleet
THE IMPACT

A Fleet Operation That Runs with More Confidence

Clearer Decision Making

Branch teams and leadership work from one accurate set of information. Decisions that once required multiple systems now take only moments.

More Proactive Maintenance

Time-based alerts and closed-loop ERP integration. Service planners know exactly which machines need attention, preventing unnecessary downtime.

Better Customer Experience

Teams confirm rental status, machine location, and performance in real time — reducing back-and-forth and building confidence in every interaction.

Stronger Alignment

Reliable data flows to service, dispatch, lien management, and other programs. Communication barriers are reduced across the business.

“We are excited about our partnership with Incus5 and look forward to growing this platform into an even more indispensable part of our organization.”

Casey Littleton
Connected Assets Manager, Texas First Rentals

What This Means for Fleet Leaders

Many rental companies face the same challenge. They collect a large amount of machine data, but the information is spread across multiple systems and difficult to interpret. Teams want clarity. Customers want transparency. Leaders want confidence in their decisions.
Texas First Rentals shows that the solution is not more data or more software — but a clear and unified view of the fleet.

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